A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a business. Ideally, a company logo design should be able to communicate your company ethos, principles, mission and the nature of product/service offered, to the viewers.
A professional logo design would establish a professional image of your company and strengthen your brand. Actually, in most cases the consumer gets the first impression about the company through your logo. Your business logo should build a brand that is strong enough to give your consumer a visual imagery of your company. People should be able to identify your company on sight of your logo.
Trend shows, most of the eye catching logos are simple and often text based. Think of the Vodacom, SONY or Microsoft logo, even if you view a part of it you will be able to recognize the company. It is extremely essential for a logo to be easy for people to remember.
This principle of simplicity applies in most cases, however, we often see exceptions in government organizations, hotels and luxury resorts etc., because they want to put up a classical exclusive image. This again brings us to a very important point that should be considered for a good logo design – the nature of business.
While simplicity can be the basic principle for any logo design, the designs might vary widely depending on the nature of the business. For example, a financial institution might like to use a bold face font to express solidarity and stableness, where as a courier service or transport company might prefer italicized fonts to express the speed and movement involved in their business.
Do some research on designing companies by looking at their portfolio and completed projects. Make an appointment with the designing company to discuss your needs and available budget. While any professional logo designer should be able to create a custom logo design once you have provided them with your specifications, you should be careful to select an experienced designing company and not land up with some single designer start-up venture.
Keep in mind that your logo can vary in sizes to be suitable for your branding products like:
- Letter heads and footers
- Business cards
- Email signature
- Vehicle branding
- Business signs
- Your online products (websites and social media pages)
- Printed and online advertisements
In addition, while specifying the design requirements for your logo, you should consider the fact that you will probably have to use your logo on fax covers, classified ads and other places, where it will display in black and white. You should ensure that your logo looks equally good and attractive in black and white.
Avoid a very trendy look for your logo if you are planning for a long-term business, because what we concern “modern” today, might be backdated tomorrow. It is very important that your logo designer knows how to maintain this balance.
Last but not the least important factor is price. You are paying for your logo – something that is going to be used to establish your brand and represent your business for years, so you should be ready to pay a decent amount while it is also not necessary to over spend.
With the online logo design firms coming into business, you have a wide choice of price for your logos and it should not be difficult to find a logo designer that fits your budget. Some logo design sites would even allow you to quote your own price for your logo.